Justin Susan's Comp. Exam
Disclaimer: No affiliation with the brand or product. This comp. exam is for an academic project by USC.
01
Advertising Creative Brief
A creative brief that outlines campaign objectives, multi-media elements, and messaging for an NBA Cares fundraising event. This section will serve as a roadmap for the development of the fundraising project with the tagline, "From Hardship to Hope." Click on the "See More," button to view our full creative brief!
02
SWOT Analysis
This section is a SWOT analysis for NBA Cares where we evaluate the organization's strengths, weaknesses, opportunities, and threats. We want to help identify NBA Cares's areas of improvement and develop strategies around the insights gathered.
03
Infographic
This section is where you can find an in-depth infographic of the NBA Cares' impact on communities and the environment. We want to communicate the NBA Cares' impact quickly and effectively to the general public.
04
Corporate Media Analysis
This section is the corporate media analysis for Madison Square Garden Sports Corp. This report looks at the corporate communication surrounding the most recent quarterly reports from 2023.
05
News Release
Here is a news release surrounding the new groundbreaking $10 million mental health enterprise that will be launched by NBA Cares. This news release will be sent to all media outlets.